Category: Tourism Marketing

SEO for Tanzanian Tour Operators: How to Rank for Safari Searches

Ranking for safari searches is competitive and winnable. Here is what actually moves the needle for a Tanzanian operator.

Why Your Lodge Loses Direct Bookings to the Big Travel Portals

Portals take a substantial commission on every booking. Most lodges hand them that margin because of avoidable problems on their own website.

How Safari and Tour Operators Win Direct Bookings Online

Safari operators lose international travellers to overseas agents in the first ninety seconds on the website. Here are the five things that…